Wisdom from Alice In Wonderland

A great passage from Lewis Carroll's "Alice In Wonderland:

“Would you tell me, please, which way I ought to go from here?
''That depends a good deal on where you want to get to," said the Cat.
"I don't much care where," said Alice.
Then it doesn't matter which way you go," said the Cat.

Clever but true. The modern day "Alice" is often someone who wants to start their own business but has no idea what their goal is.

Shopping for a business -- especially a home business -- without knowing your goal is that it's a bit like choosing a vehicle before knowing where you want to go.

You run the risk of choosing Hawaii as your destination only to find out too late that you've got a skateboard for the trip.

The correct order is: know your goal first. And then find the business that will get you where you want to go in the timeframe you select. You can get to the Cayman Islands by luxury yacht in a few hours. A cruise ship will take a day. A bicycle won't go at all.

Know your goal before you choose your business.

Tony Rush