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Tony Rush
334-655-8194
http://www.tonyrush.com

A message from the Bahamas

It's 9:30am on a Tuesday. Look around you.

Now, watch this video.




Tony Rush
http://www.tonyrush.com

Be A Contrarian

I hate to be the one to break this to you.

Actually I don't. I LOVE being the one to break this to you:

If you want to be successful, wealthy, prosperous and abundant, you're going to have to become different from most of the people you know, see and meet.

Think about it: does it look to you like "most" people are doing well?

No? Then, doesn't it stand to reason that -- if you don't want to have their kind of life -- you'd better have different thoughts and decisions?

While this might sound a bit cynical, the truth is that most people are NOT doing well.
They're sick.
They're broke.
They're struggling.
They're frustrated.

And the reason they're sick, broke, struggling and frustrated is because they have not yet figured out that their thoughts and mindset are creating their circumstances.

But you have. So, prepare to become a contrarian. When you encounter ideas and concepts that you don't agree with, ask yourself, "If this person is happy and successful, maybe I should consider that there's something for me to learn here."

You may wind up adopting the powerful ideas of a relatively small group of people who are healthy, happy, prosperous, abundant and wealthy!

Cool, huh?

Tony Rush

Success Lessons From A Vampire??

Wow...talk about an unlikely place to find a powerful concept.

The other morning, Easton (my two-year-old) and I were the only ones awake and -- while he was pondering the joys of Thomas the Tank Engine -- I decided to flip through the channels to see if anything interesting was on.

And I happened upon a show called "Angel". If you've never heard of this show or what it is, I hesitate to even tell you because of how crazy it sounds.

But it's basically a show about a vampire who's given a soul to feel remorse for what he's done...and he spends his time in L.A. as a detective "helping the helpless".

Yeah, I know. And it went for 6 seasons.

As it turns out, this particular episode had some interesting characters and some good writing. And as I was watching, I heard something that made me bolt upright, look at the screen and say, "Yeah! That's RIGHT!"

The gist was that the main character (the vampire Angel) is telling another character about his perspective on the world. And he said

Nothing in the world is the way it ought to be. - It's harsh, and cruel. - But that's why there's us. Champions.

It doesn't matter where we come from, what we've done or suffered, or even if we make a difference. We live as though the world was what it should be, to show it what it can be.

Wow. I love that language.

"Living as though the world is what is SHOULD be....to show it what it CAN be."

Mahatma Gandhi said it a little differently: "Be the change you want to see in the world."

There's a powerful success lesson in these words and it's simply this: change starts with understanding that you are a cause, not an effect.

A lot of people get bogged down when they look a their bank account. But that's not who you ARE....that's the result of who you were being over the last few weeks or months. The same is true of your relationships. And your physical health. And your spirituality.

YOU are the cause of your life...

And if you want to start living successfully, take the advice of a vampire: "Live as though the world was what it SHOULD be...."

Be the leader. Followers are a dime a dozen.

Tony Rush

There Are Four Ways To Make Money

There are only four ways to make money. Understanding each of them will give you an idea of what you should do to start creating profits for your life (instead of just working for wages). Here they are:

A. Investing. No question about it. Real estate, gold, stocks, etc. are proven ways to make money. The obvious challenge is that you have to already have acquired some money and it's a highly intensive route. The investment-graveyard is full of people who operated on too little information. Most people add this as a 2nd or 3rd income stream which is highly recommended.

B. Sell A Skill. To me, this seems the least attractive although quite a lot of people do it. The biggest issue is that you usually have to be the one to roll up and do the job yourself. And when you're selling your time....well, there's always a limit to how much money you can earn because you've only got 24 hours in a day.

The upside is that most people do such shoddy work that -- if you're good at what you do and you come from a place of "excellence" -- then you can charge a heck of a lot of money to do something someone else doesn't want to do. This is why I've given my lawn man three raises in the last year and he deserves every penny of it.

But, in the end, the 24-hour day is the Great Equalizer. So if you're going to sell your time, charge a lot for it. You can't get it back.

C. Sell information. Ah, this is my favorite. We live in an information age. Pick any topic under the sun and there's no shortage of people who want to know how to do it. So, if you know how to do something, then you can share that information with others.

The great part about selling information is that it can be imparted in so many ways. You can offer CDs, DVDs, MP3s, study guides, workbooks, ebooks, hardback books, paperback books, personal coaching, tutoring, video clips, seminars, workshops, consulting....you name it.

And the REAL beauty here is that you don't get paid for how hard you work; you're getting paid for how much profit margin you build into your pricing. And since your pricing is always based on "value", there's no limit to how much you can earn.

And knowledge is incredibly valuable.

If I know how to show someone how to earn $250,000 in the next 12 months even if they have no experience in business.....well, that's something valuable to know.

And when I offer to teach that for a tiny fraction of what they can earn, there's no shortage of people who are lined up to work with me.

Why? Because I'm the guy who "knows how".

So, selling information is powerful. And it's my favorite way to earn money. All it takes is the confidence in yourself to realize that you know SOMETHING that someone else wants to know. I know one lady who has made a fortune as a knitter! You read that right: knitting! She's a world-class knitter and she's produced tons of books and resources to show other people how to knit beautiful designs. She turned a hobby into an enterprise. Cha-ching!

D. Sell A Product. This is the old standby. The cool thing about selling a product is that there's no limit to how many you can sell. Once you've got a successful product in the marketplace, you can just keep selling it over and over to whoever shows up. And, just like with information, your earnings are based on profit margin...not on how "hard" you work.

The trick to becoming wealthy with a product is that it depends on being UNIQUE. If you're selling the same doo-dad that everyone else is selling, then it's going to boil down to who's closest to the customer and who's got a unique selling proposition. If you're like everyone else, it'll be tricky.

But, it's not that hard to market something unique. One of the most common ways is to get involved in a business where someone else takes care of product development and let them pay you for finding customers. I got involved in a drop-ship business 3 1/2 years ago where I could sell high-profit-margin products to people who wanted them....and I didn't have to stock the products or warehouse them.

Best of all the customers pay me directly and I just place a wholesale order with the fulfillment house. Think about that! I don't even place the order with the fulfillment house until I've already received the customer's money. They send me X amount of dollars....I keep 67% of the money and place an order with the company and they take care of the rest.

Heck, they even do the customer service. I'm just the guy who makes the product available to the public.

Conclusion: Making money is a piece of cake. It's a game. And you can get in the game at any time. There's plenty of room for new players.

Wanna play?

Contact me if you'd like to see how I've combined selling "information" and "drop-shipped products" in a way that allows me to pocket a few hundred-thousand dollars extra each year without having to touch anything.

Well....other than the deposit slips. :)

Tony Rush

So, why aren't you already rich?

Chances are good that you probably aren't rich yet. Do you want to know why? There is an answer. And I'll share it with you. But, first, let me offer you some related questions:

1. Why do people NOT drink 8 glasses of water a day when they know it's good for them?
2. Why do people eat at McDonald's when they know it's bad food?
3. Why do people smoke cigarettes even though they know it causes disease and death?
4. Why do people NOT set aside some of their money for investing even though they know all wealthy people do?

The answer: small errors in judgment compounded over time. Or, to put it another way, they know that the short-term payoff is going to be small so they're not motivated to do it.

But, try this on:

What if you knew the next cigarette you smoked would kill you instantly?
Answer: the tobacco industry would bankrupt overnight - snap - just like that.

See, no one plans on getting cancer and dying. They just figure that quitting smoking tomorrow will be just as good as doing it today. After all, what difference does a day make? Or another Big Mac? Or another day of not investing money?

You're smart. You see the point.

And it's the same way with choosing to be wealthy. One of the differences between wealthy people and broke people is that wealthy people choose to be wealthy today. We make decisions today based on the results we want to have.

It's an easy thing to do. But, as with most things, if it's easy to do....it's easier not to do.

Coaching question: What decisions and actions can you make today that would reflect those of a wealthy person?

Tony Rush

Your Ability To "Know"

If someone walked up to you and said, "Hey, did you know the sky was purple with pink polka dots?"......would you really need to go outside to check?

Probably not.

Why? Because you have the ability to know something. In fact, you have the ability to "know" something so strongly that what you will "know" will stand in the face of some kind of counter-information. You don't even waver on it.

So, what does this have to do with cultivating a Million Dollar Mindset? Simply this: most people constantly struggle between their ANALYTICAL mind and their REACTIVE mind.

The analytical mind is the part of your mind that is very good at sifting through information and coming to a conclusion. But the reactive part of the mind is where you entertain all the "self-talk" that often stems from the programming you've received from outside yourself.

Example: A guy wants to start a business. He looks at a business and can clearly see what is involved. He likes the concept. The products are something he's interested in. The compensation plan makes sense to him. He says, "This is in line with what I'm looking for. I'm going to do it."

That's when his reactive mind usually says, "Are you nuts? Don't you know how many people fail in business? Do you want to wind up a statistic?? Don't you remember when your brother-in-law started in a business like this and he quit after two weeks?"

A lot of people observe that inner self-talk and say "that person is analytical. He needs a lot of time to sort things out before making a decision."

Truthfully, the analytical mind is AMAZINGLY fast at knowing what it knows. All the delay comes from the above dialogue which is NOT the analytical mind; it's the analytical mind at war with the reactive mind.

Part of the solution is to simply realize and understand that you DO have the ability to know something on your own. And whenever you form your own conclusion and then go "outside" to learn more, you will usually only see the data that matches what you've already decided.

Example: three of your close friends tell you that the new restaurant that just opened has lousy service. If you bother to eat there at all, you will be "primed" to notice all the times that your glass was empty for too long, or that you had to ask for chopsticks twice before you got them.

Conversely, if three of your close friends tell you that the new restaurant is incredible and you should definitely try it, you might have the same experience but will be far less likely to notice the service problems.

So, how can you use this knowledge to move forward in life?

1. Have confidence that you really DO have the ability to know if something makes sense to you or not. Be open for outside information, but think for yourself.
2. If you have a lot of "mind noise" that is swirling around and keeping you from making a decision on information that you know is valid....that's your reactive mind. It's where all the hesitation and fear comes from. See it for what it is. Trust your instincts.
3. Practice holding an opinion that is counter to the masses. (If you've been reading this blog for any length of time, you already know that the masses are frequently wrong about a lot of things.) Consider a social experiment where you can have a conversation with someone and express a differing opinion and then notice what goes on internally. Do you find yourself wanting to change your opinion because it's uncomfortable to be in the minority? Do you find that your ability to "know" is unchanged? Derive your own conclusions.

But most of all, understand that the only time you have fear, hesitation and uncertainty is when your analytical mind is at war with your reactive mind. By choosing to exercise the one instead of the other, you really CAN achieve a state where decision-making is easy and your path is clear.

How can you apply this to your business and your life today?